AI video creator from Google is more HR-focused than Hollywood

                                                 

                                                            

In 2024, most of us will have to create paperwork, spreadsheets, and PowerPoint decks as part of our jobs. Making videos is not something to do. Google would like to see that changed. Google Vids is a professional video creation software that was unveiled by the business on Tuesday. According to the firm, it uses artificiale Inteligence,(AI) to make everyone a "great storyteller."

Vids produces workplace films fast with Google's newest AI model, Gemini. Enter a prompt, upload some files, images, and videos, then kick back as Vids creates a complete storyboard, screenplay, soundtrack, and narration. In a blog post introducing the app, Google vice president Aparna Pappu said, "As a storytelling medium, video has become ubiquitous for its immediacy and ability to 'cut through the noise,' but it can be daunting to know where to start." "Vids is your video, writing, production, and editing assistant, all in one."

Google used Vids to make a promotional film that highlights highlights from its annual Cloud Next conference in Las Vegas, where it unveiled the app. Vids create an editable narrative framework in response to a straightforward command asking it to make a recap movie and attach a document with detailed information on the event.

Following a brief period during which the user can select a template for the video (from which to choose, including research proposals, new employee intros, team milestones, quarterly business updates, and many more), a first draft of the video with a storyboard, stock footage, music, transitions, and animation is produced.

 

You have the option to record your voiceover, but it also generates a script and narration. Additionally, you have the option to manually select images from Google Photos or Drive and drop them into the video with ease.

It's crucial to keep in mind that Vids is not a substitute for AI-powered video creation tools like Runway's Gen-2 or OpenAI's planned Sora, which produce videos from scratch in response to text cues. As an alternative.

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Additionally, Vids allows for real-time collaboration just like Google Docs, Sheets, and Slides because it is a part of Google Workspace.

Who requested this? HR departments and chief staff members come to mind because they are the ones who usually have to make training materials for teams, announce firm achievements, and produce onboarding movies for new hires. But, I can also imagine people utilizing Vids for purposes other than work, such as quickly making films for a birthday celebration or vacation using their images and videos, if and when Google decides to make them available outside of Workspace, which is mostly used by enterprises.

Vids will be accessible in June and will initially be tested at Workspace Labs, so participation is required. When it will be more widely distributed is still unknown.