YouTube's CEO said Artificiale Intelligence will be a "catalyst for human creativity."

                                                  

                                               

Neil Mohan, the CEO of Google's YouTube platform, declared on Tuesday in a message about his "bet" for 2024 that content creators should be regarded as "new generation studios," with the expectation that artificial intelligence will serve as a "catalyst for human creativity."

Many artists are concerned about generative AI tools because they believe that the entertainment industry, including movies, publishing, and music, may use artificial intelligence algorithms to make low-cost material without the use of human labor.

During last year's historic Hollywood strike, actors and screenwriters demanded guarantees to safeguard themselves against this hazard.

However, Neil Mohan believes that AI models would "stimulate creativity."

 

YouTube has introduced tools that allow users to build backdrops for "Shorts" videos, which are short video snippets comparable to TikTok films, by making basic requests in normal English.

The popularity of this smartphone application in recent years has spurred competition among entertainment platforms to attract the most popular content creators and influencers, resulting in increased user attention and advertising earnings.

YouTube generated $9.2 billion in revenue in the fourth quarter of 2023, a 15.5 percent increase over the previous year, and premium subscriptions (music and/or video) currently produce $15 billion for the Google Group.

"Today, there are more than 3 million members of the YouTube Partner Program, which allows content creators to earn money on YouTube," Mohan said.

He noted that this program "has paid more money than any other monetization program to content creators. We have provided more than $70 billion to content creators, artists, and media companies in the past three years."

"Viewers around the world now watch an average of more than a billion hours of YouTube content on their televisions every day," he noted.

Google also intends to defend YouTube content creators until their work is "recognized."

 

Tags:YouTube,  artificial intelligence ,The power of artificial intelligence